digital identities powered by google news lab

A Google News Lab powered free workshop in Stockholm: Engaging digital-first audiences for maximum impact!

Digital Identity, Digital Trends, Projects, Social Media Trends Comments (0)

Digital Identities, powered by Google News Lab, invites Swedish journalists to join an innovative programme on 14 September, 2016. You will learn how to use the power of social media and Google News Lab tools to capture audience attention for your stories.

No more forced errors, no more hasty and unstructured experiments. In this free, one-day workshop you will explore a choice of engagement models and we will assist you to design and run an experiment to extend the lifecycle of your stories online. The session will conclude with inspirational lightning talks from international journalists who are using social media to engage readers from the hyperlocal to global. This includes the Guardian, CNN, Dagens Industri as well as UK-based hyperlocal media Star and Crescent.

This free workshop, open to established journalists, will enable you to manage your Digital Identities online. No prior experience of social media is necessary. Google News Lab are supporting our programme and will provide a workshop focusing on how their suite of digital tools can help newsgathering and reporting.

The Programme

When: 0930am – 1630pm
Where: Nordiska Museet, “Stallet”, Rosendalsvägen 7, Stockholm
(Stallet is close to Djurgårdsslätten, a two minute walk from Nordiska museet.)

0930 Arrival and coffee
1000 How do build your digital ecosystem:
         Social media and Google News Lab tools
1230 Lunch
1330 Manage your personal digital identity
1430 Applying your learning to bring your stories to your audience
1500 Coffee break
1530 Lightning talks and Q&A with international journalists
1630 Workshop concludes

About the Digital Identities framework

After 5 years and workshops in 10 countries, the Digital Identities framework has seen success working with media, culture and corporate professionals.

Last year a leading Dutch broadcaster used the framework to run their most successful campaign of the summer. In the UK, we supported an editorial team from a national newspaper to double the visitor numbers to a vertical in just three months. We helped a hyperlocal news website develop an informant network that has helped them break news stories, attracting national media coverage.


“Working with the Digital Identities framework has been a real game changer. The strategic guidance has helped us generate conclusive, deliverable results.”
Editor – Property, Telegraph Media Group, UK
“It was useful to look at principles we are so familiar with, with a fresh look. I found it interesting to think about the identity of the audience. A real eye opener.”
Commissioning Editor, VPRO, The Netherlands

Register your place

The workshop is free, but as space is limited but it is essential to RSVP. It is open to editorial teams, product owners, community managers and hyperlocal publishers. No prior experience of social media is necessary. A maximum of four employees per organisation can take part.

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