Digital Identities Powered by Google News Lab goes global

Join our Google News Lab-powered free workshop: Build trust with readers and capture audience attention for your stories

Digital Identity, Projects, Social Media Trends Comments Off on Join our Google News Lab-powered free workshop: Build trust with readers and capture audience attention for your stories

Digital Identities, powered by Google News Lab, invites journalists to join an innovative one-day development workshop. You’ll learn how to use the power of social media, consider new digital storytelling techniques and develop ideas to build trust with readers and capture audience attention. The workshops will run in The Netherlands, Denmark, Norway and India in April and May 2017. Register for a workshop in your country using the form below.

No more forced errors, no more hasty and unstructured experiments. In this free, one-day workshop you will explore a choice of engagement models to share your process and values with readers. We will help you design and run an experiment to increase the lifecycle of your stories online. Google News Lab will provide a digital tools workshop to help journalists strengthen their online newsgathering and reporting. Each session features lightning talks from international journalists who are using social media and online tools to engage readers from the hyperlocal to global. This includes The Observer (UK), VPRO (The Netherlands), Svenska Dagbladet (Sweden), The Local (Sweden), The Atlantic’s CityLab, Portsmouth Star and Crescent (UK) and The Quint (India). Pioneering Indian YouTuber Sumukhi Suresh will join us for the European workshops.

Who should attend:

This free workshop is open to editorial teams, product owners, community managers and hyperlocal publishers. No prior experience of social media or digital storytelling is necessary.

Workshop programme:

Where: The sessions will take place in Amsterdam – April 24, Copenhagen – April 26, Oslo – April 28 and New Delhi – May 17. Please register for the session in your country using the form below.

0930 Arrival and coffee
1000 Build your digital ecosystem:
  The three pillars to build trust: People, Context and Conversations
  Google News Lab – tools for newsgathering and reporting
1230 Lunch
1330 Manage your personal digital identity
  Do you want to share your values and process online?
1430 Experiments to extend the lifecycle of your story online
1500 Coffee break
1530 Lightning talks and Q&A with international journalists
1630 Workshop concludes

What you will achieve:

– Understand how to build trust on social media: People, Context and Conversations
– Explore case studies on how to engage with communities on complex themes
– Learn how stories are shared using a multi-format and multi-channel strategy
– Take the first steps to create or improve your personal Digital Identities online

About the Digital Identities framework:

After 7 years and workshops in 10 countries, the Digital Identities framework has seen success working with media, culture and corporate professionals.Last year a leading Dutch broadcaster used the framework to run their most successful campaign of the summer. In the UK, we supported an editorial team from a national newspaper to double the visitor numbers to a vertical in just three months. We helped a hyperlocal news website develop an informant network that has helped them break news stories, attracting national media coverage.

Praise for the Digital Identities workshop:

“Working with the Digital Identities framework has been a real game changer. The strategic guidance has helped us generate conclusive, deliverable results.”
Editor – Property, Telegraph Media Group, UK
“It was useful to look at principles we are so familiar with, with a fresh look. I found it interesting to think about the identity of the audience. A real eye opener.”
Commissioning Editor, VPRO, The Netherlands
“Engaging the readers earlier in the story production process not only helped give them a sense of ownership, it made the editorial process more fun – we could test our ideas in real time.”
Head of Commercial Content, The Local, Sweden

Register your place:

The workshop is free, but as space is limited but it is essential to RSVP. It is open to editorial teams, product owners, community managers and hyperlocal publishers. No prior experience of social media or digital storytelling is necessary. A maximum of four employees per organisation can take part.

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On February 28, 2017
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