Cultural diplomacy has long been regarded as the cornerstone to establish bilateral relationships through the exchange of high and low culture via touring exhibitions, performances and expos. At the moment this practice is going through an intense period of change as the major players are increasingly using social and digital media to realise its full potential. This period of transition offers new opportunities for arts and heritage institutions to participate in the process.
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The next big trend – digital diplomacy
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Building a Digital Identity for British Council
I spent 9 months working with the British Council (Arts) team to develop a Digital Identity that represents the scope and scale of their works on mainstream social networks. It was a terrific project in many respects – the Arts team works across 7 art forms in a 110 countries. And the digital team in London were a pleasure to work with. I gave a presentation of our major achievements at the AMA – Digital Day even in London on November 18. The presentation is embedded in the post below.
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Come play – The best of digital
Social media and digital technology has an impact on the way we interact with others. Over the years we’ve moved on from poking people online to bumping our smartphones to exchange little bytes of information. This constant evolution in syntax is being used to develop creative projects that bridge the digital-physical divide and engage audiences in different ways. Artists have also begun to share creative process in real-time, on their own terms. This post highlights a few such examples – from conceptual installations to performance theatre and independent electro-pop acts.
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On conversations: From tribes to ecosystems
The other day I came across a blog post on the subject of tribal co-creation via the #Blogg100 challenge running in Sweden. Written by museum professional Kajsa Hartig (Nordiska Museet), it posed the question – how does the heritage sector engage digital tribes that aggregate around varied interests?
The post also references the thinking of Niclas Johansson (another #Blogg100 participant) who suggests that individuals ‘want to co-create and share content in tribes rather than crowds.’
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