I spent 9 months working with the British Council (Arts) team to develop a Digital Identity that represents the scope and scale of their works on mainstream social networks. It was a terrific project in many respects – the Arts team works across 7 art forms in a 110 countries. And the digital team in London were a pleasure to work with. I gave a presentation of our major achievements at the AMA – Digital Day even in London on November 18. The presentation is embedded in the post below.